Google buys DoubleClick for $3.1 billion
Friday, April 13, 2007 Google has announced its intention of taking over the Internet advertising agency DoubleClick in a deal worth $3.1 billion. DoubleClick has also confirmed the deal and hopes it will be completed before the end of 2007. Rumours of a takeover offer for DoubleClick had been circulating, with Microsoft, Time Warner and Yahoo! all reportedly interested in making an offer for the company. Six months ago, Google bought YouTube for $1.65 billion. The current takeover is the largest in Google’s history. In a press release, Google says…
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